About Self Storage Group (2025)

Customer Service
Cost leadership
Automation

We move the Self Storage industry forward.

Our Group focuses on lean operations and automations. At the same time we aspire to offer industry leading customer service.

Our brands

“We enable people to take care of their belongings and organize their lives by being the leading Scandinavian self-storage provider with safe, smart and accessible solutions”

Management

About Self Storage Group (5)

Fabian Emil Søbak

CEO

Mr. Søbak co‐founded OK Minilager AS together with his father, Gustav Søbak, in 2009. Since then he has held the position as Chief Executive Officer, and following the acquisition of City Self‐Storage in 2016, he has served as the Chief Executive officer of the combined company. Mr. Søbak is a Norwegian citizen, and resides in Oslo, Norway.

About Self Storage Group (6)

Cecilie M. Brænd Hekneby

CFO

Mrs. Hekneby joined City Self‐Storage in 2015 and has following the acquisition of City Self‐Storage held the position as Chief Financial Officer for the Group. Prior to this, she held the positions as Group Controller in Color Line and Project Manager and Financial Controller in Posten Norge. Mrs. Hekneby holds a Master degree from Norwegian School of Economics and Business Administration (NHH). Mrs. Hekneby is a Norwegian citizen and resides in Oslo, Norway.

About Self Storage Group (7)

Petter Løyning

CMO

Mr. Løyning joined Self Storage Group in 2021. He has more than 8 years of experience with marketing in the Scandinavian market. Mr. Løyning has previously worked as the CMO in Reisegiganten AS, and as a Digital Marketing Manager in Ice Group. He holds a Bachelor’s degree from BI Norwegian Business School. He is a Norwegian citizen and resides in Oslo, Norway.

About Self Storage Group (8)

Lars Moen

CPMO

Mr. Moen joined Self Storage Group ASA in 2020. He has more than 25 years of experience from the self-storage business in Norway and Denmark. Mr. Moen has previously worked for First Risk Capital AS as Property Manager and holds a Bachelor degree from BI Norwegian Business School. He is a Norwegian citizen and resides in Drammen, Norway.

About Self Storage Group (9)

Cathrine Willersrud

CPO

Ms. Willersrud joined Self Storage Group in 2021. She has ten years of experience working in human resource management. Ms. Willersrud has an Executive Master of Management in Labour Law and Strategic Management from BI Norwegian Business School. Ms. Willersrud is a Norwegian citizen, and resides in Oslo, Norway.

About Self Storage Group (10)

Lars Moen

CPMO

Mr. Moen joined Self Storage Group ASA in 2020. He has more than 25 years of experience from the self-storage business in Norway and Denmark. Mr. Moen has previously worked for First Risk Capital AS as Property Manager and holds a Bachelor degree from BI Norwegian Business School. He is a Norwegian citizen and resides in Drammen, Norway.

Board

About Self Storage Group (11)

Steven Skaar

Chairman

Steven Skaar is a Senior Managing Director at Centerbridge Partners, where he leads the firm’s European real estate investing activities. Prior to joining Centerbridge, Steven led the opportunistic real estate investments team in Europe at Brookfield Asset Management where he was involved in a wide range of corporate and asset acquisitions, including the acquisition of Center Parcs UK, Gazeley and the Interhotels Group. Prior to Brookfield, Steven spent 10 years at Citigroup, most recently as a Director for Citi Property Investors. Steven holds an MBA, with distinction, from Cornell University and a degree in Finance from the University of Utah. He is a US and UK citizen and resides in London, United Kingdom.

About Self Storage Group (12)

Gustav Søbak

Board member

Mr. Søbak has more than 30 years of experience in the real estate sector. Before he cofounded OK Minilager he built up a parking company which he eventually sold to a Norwegian subsidiary of Apcoa. He is a Norwegian citizen, and resides in Asker, Norway.

About Self Storage Group (13)

Yvonne Litsheim Sandvold

Board member

Ms. Sandvold is the Chief Operating Officer of Frognerbygg AS, and has extensive experience from the Norwegian real estate industry. Ms Sandvold currently serves on the board of directors of Oslo Børs listed company Aqualis ASA as well as several private companies. She holds a degree in psychology from the University of Oslo. Ms Sandvold is a Norwegian citizen, and resides in Oslo, Norway.

About Self Storage Group (14)

Ingrid Elvira Leisner

Board member

Ms. Leisner has previously worked as Head of Portfolio Management for Electric Power in Statoil Norge AS. She also has a background as a trader of different oil and gas products in her 15 years in Statoil ASA. Ms. Leisner holds a Bachelor of Business degree (Siviløkonom) with honors from the University of Texas at Austin. She has served on the board of several companies listed on the Oslo Stock Exchange and is currently on the board of directors of Spectrum ASA, TechStep ASA and Maritime and Merchant ASA. Ms. Leisner is a Norwegian citizen, and resides in Oslo, Norway.

About Self Storage Group (15)

Carl August Ameln

Board member

Mr. Ameln is the founder of First Risk Capital AS, the company that first introduced self-storage in Norway in the 1990s. Mr. Ameln holds a MBA from Seattle University and is currently on the board of Hyrbox self-storage in Sweden, GardeTout in France, Trastero King in Spain and Storebox Self-storage in the UK and Ireland. Mr. Ameln is a Norwegian citizen and resides in Reistad, Norway.

About Self Storage Group (16)

About Self Storage Group (17)

Headquarters

Karenslyst allé 2
N – 0278 Oslo

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